In 2004 Bill Gates predicted the death of the password. It now feels that we’re moving closer to seeing Gates’ prediction come to fruition, but why has it taken so long? There simply hasn’t been the technology available to provide a solution that offers secure, stronger authentication combined with a good user experience. The password has ruled by necessity.
The widespread adoption of the smartphone coupled with an advancement in consumer biometric technology has changed the landscape. There’s now also a stronger public will to find a better authentication method. This has been fuelled by high-profile hacks, which have further exposed the vulnerability of the one-time password.
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More than 10 years of experience in search engine optimization, contextual advertising, social media and web development.